Hello there. I’m Sy Kraft. Brand Strategist. Copywriter. Business Partner. Digital and Social Native. Professor. Curator. Connector.
With 20+ years of progressive brand development and leadership experience across multiple verticals and disciplines, I love to partner with teams and brands that are pushing for what resonates.
I’ve worked in a variety of positions throughout my career and although often considered a creative strategist and copywriter, I find the best fit for me is a combination of client partner, cultural leader and inspiration generator. It allows me to be the natural connector I am and build consensus between teams both internally and with clients. I speak creative, strategy, media and production languages so providing value where most needed day to day is the right gig for me.
Here’s my philosophy:
“Go with your gut. Verify or debunk with data. Be smart about sharing out with influence. Make it public and shine in its best contextual light. Follow up and tell richer stories thereafter. Do your homework. Lead. INSPIRE.
Never be satisfied with the easy answer because the easy answer isn't necessarily the one that will transform your business. I'm always looking for that key thought or strategic gem that will be the catalyst for great ideas. Never do work with winning awards as an objective.”
Let’s Compare Notes
Love to talk about specific projects or just our overall connections in general. Let’s do it.